Search engine optimization, better known as BHS Links SEO, can make or break your business. With good SEO, your website can surge to the top of search engine results pages (SERPs), helping more people find your products and services. It can analyze your site’s backlink profile and troubleshoot its indexing issues.
Google Page Speed Insights
I spoke with Olga Zhukova, a freelance SEO specialist at Olga Zhukova.com. Zhukova has experience consulting small business owners who either want to do SEO themselves or have already started doing it. For the next two sections, I spoke with Zoe Ashbridge, the senior SEO strategist and co-founder at forank. (Bonus, she also writes for HubSpot!) She has nearly a decade of experience in digital marketing and SEO.
People are searching for any manner of things both loosely and directly related to your business. These are all opportunities to connect with these people, answer their questions, solve their problems, and become a trusted resource for them. If you want to take a more guided approach to learning SEO or training your entire team, check out the Moz Academy SEO Essentials Certification.
These techniques lower the size of picture files, which speeds up downloads and enhances the overall performance of websites. Mobile-friendly or responsive websites are more likely to rank well in search results overall and have faster loading on mobile pages. Pages that load slowly frequently have higher bounce rates (that is, the number of times visitors leaves a website rapidly).
Below that, you can sort SERP links to see how competitors stack up for elements like popular phrases, keywords, common backlinks, and other keywords. For example, Surfer’s Keyword Research tool separates topic ideas into clusters organized by user intent, which you can then load into the AI-driven Content Editor. Here, you can use Surfer AI to drop in an outline, write the article, and optimize the copy. You’ll also see real-time structure ratings, related term suggestions, and content scoring, so you can tinker with on-page SEO strategies as you go. There’s also a nifty outline tab that suggests questions and heading ideas.
Best free SEO tool for keyword research
SEO, therefore, isn’t a perfect science and even when it seems that all optimizations have been implemented, it often requires patience and continual tweaking to see results. Search engines use robots that crawl webpages across the internet in order to determine what content they contain and, in turn, what the pages are about. These bots scan the code, picking up the written text, images, videos and more that appear on webpages to gather all information possible. The index is essentially all possible web results that a search engine stores to provide to a potential searcher. Once you have the foundations of your site ready, you’ll need to pay attention to many small details such as metadata and linking, which can help improve your rankings.
Dead links or broken redirects
To do that, just type one of the keywords that you found into Google. So even though long tails have relatively low search volume levels, they’re much easier to rank for. These usually make great keywords for SEO because they come straight from Google.
- MozBar is a free SEO toolbar that works with the Chrome browser.
- If your site isn’t appearing in those top three pages, your chances of attracting visitors go way down.
- They keep users engaged with your pages, enhance the quality of the information, and provide opportunities for you to rank and generate traffic to their host pages through image results.
- Because your website gets all possible traffic from that keyword, your Visibility is 100%.
Pay attention to the anchor text, as this can give you clues about the context in which the link was shared and what specific aspect of the content appealed to the linking site. As per Semrush’s Keyword Overview tool, it has a 5.4K US and 13.9K global search volume (as of this writing). Overall, SEO not only increases your brand’s visibility but also helps in establishing trust and credibility by making valuable content more discoverable. To make the most of this exposure, focus on publishing high-quality, valuable content that genuinely helps your visitors. Since search engine algorithms frequently change, tactics that are effective today might not be as effective tomorrow. The more user-friendly your website is, the better the experience for visitors.